Foundations of Product Returns Analysis

Would you like to become an expert who has mastered the art of reducing the increasing number of product returns? This course is for you! Explore the ins and outs of product returns analysis - learn how to understand the reasons behind returns, identify trends, and prioritize revenue opportunities hidden in your customer data.

Who is this course for?

Foundations of Product Returns Analysis is a free training for anyone who wants to understand how businesses can optimize their revenue through analyzing returns data, what are the crucial steps to get it right, and how to successfully turn frustrated customers into loyal fans. Our course provides the flexibility to explore the platform at your own pace. Simply start, take breaks, pick up where you left off, and finish the course whenever it suits you best.

  • Retail and E-commerce professionals aiming to minimize product return rates

  • Business leaders aiming to leverage returns analysis for CLV and revenue optimization

  • Individuals interested in optimizing product returns management strategies with AI-driven technology

What you'll learn

  • Success Planning

    Understand what key metrics you need to track when analyzing product returns

  • Data Collection

    Learn how to design surveys, collect customer feedback, and combine it with behavioural and transactional data

  • Returns Analysis

    See how to analyze data by customer segment, geo, product category, manufacturer and more

  • Sharing & Reporting

    Share insights with different stakeholders and build cross-organizational reporting

  • Taking Action

    Use insights to optimize online experiences, improve product assortment, drive efficiency and more

  • Return of Investment

    Everything you need to know about measuring the impact of the changes you made

Course curriculum

    1. Introduction to Product Returns Analysis

    1. Overview of the Key Metrics in Product Returns Analysis

    1. Use Case Delivery Framework

    2. Data Enrichment

    3. Data Classification

    4. Insight Extraction

    5. Insight Sharing & Reporting

    6. Taking Action & Prioritization

    7. Measuring Impact

    8. Culture & Organizational Set Up

    1. Product Returns Analysis Quiz

About this course

  • Free
  • 11 lessons
  • 0.5 hours of video content


Dmitry Isupov
Co-Founder of Chattermill
Dave Ascott
Strategy Lead