A Guide to Experience-Led Growth

What's the secret to sustainable business growth? It's all about transforming your customer experience into a competitive advantage. Join us in this course as we delve into the core principles of Experience-Led Growth, a strategy embraced by top-performing companies worldwide.

Who is this course for?

A Guide to Experience-Led Growth is a free training for anyone who wants to understand why businesses should become experience-led, why it’s critical to think about this now, and how to create a strong foundation for successfully building an experience-led model. Our course provides the flexibility to explore the content at your own pace. Simply start, take breaks, pick up where you left off, and finish the course whenever it suits you best.

  • Business leaders striving to drive profitable growth through exceptional customer experiences

  • CX, Product, and Support professionals eager to prove the value of CX initiatives to a wider business

  • Marketing and Revenue Teams aiming to differentiate their brand from the competition

What you'll learn

  • What is Experience-Led Growth?

    See how XLG improves conversions, word of mouth, retention, operational costs, and revenue

  • Return of Investment

    See how XLG improves conversions, word of mouth, retention, operational costs, and revenue

  • Case Studies

    Explore real-life examples from XLG companies like Apple, Uber, Ryanair and more

  • Overcoming Challenges

    Learn how to overcome common challenges while implementing XLG

  • A Path to Success

    Find out what are the key steps to drive Experience-Led Growth

  • Useful Tools

    Explore how technology can help you operationalize XLG across the business

Course curriculum

    1. Introduction to Experience-Led Growth

    2. Benefits of Experience-Led Growth

    3. Challenges of Experience-Led Growth

    4. Key Steps to Achieve Experience-Led Growth

    5. Technology

    1. A Guide to Experience-Led Growth Quiz

About this course

  • Free
  • 6 lessons
  • 0.5 hours of video content


Mikhail Dubov
CEO and Co-founder of Chattermill